How Knowing the Buyer's Journey Can Help You Make the Sale Online

As we increasingly conduct business and market ourselves online, it’s easy to start to divorce the process of how we sell online from how we sell in person. But there’s a lot to be learned from the way we sell person to person, without a computer screen to divide us.

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7 Tips for a Successful Giving Tuesday Social Media Plan

Giving Tuesday success doesn’t just mean having a plan for the day of or even the month of. Launching a successful Giving Tuesday campaign actually begins much earlier than that. It is a direct result of the work you do the whole year through. Here are my 7 tips for your successful Giving Tuesday social media plan:

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4 Tips for Managing Your Brand’s Social Media During Times of Tragedy

After helming the social media of different brands during numerous shootings, acts of terror, and natural disasters over the last six years, I’ve learned a few things about how to plan for and manage your brand’s response to tragedy:

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3 Tools to Help You Save Time With Social Media

Today I’m going to introduce you to three, easy-to-use and affordable scheduling tools you can use to automate your social media marketing. Using a scheduling tool will help you save time and keep you consistently posting great content!

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5 Reasons to Use a CRM in Your Small Business

A CRM’s purpose is to help you do a better job managing, following up with, and staying in front of your leads and customers. There are a few exceptions, but by and large most businesses definitely need help tracking and managing their relationships with their customers.

Think it might be time to invest in a CRM for your small business?

Here are 5 reasons why you might want to take the plunge:

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10 Social Media Content Ideas for Small Business

When it comes to creating your own content, many people get paralyzed or stuck: they don’t know what to share, or if they know what they want to share, they don’t know how to go about getting it. Read on to see a list of 10 social media content ideas you can use in your business!

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4 Tips for Effective Content Curation

If you’d like to incorporate some curated content into your social media marketing, it pays to have an effective and efficient system in place. While it may initially seem easier on the surface to go out and find other people’s content to share (rather than creating your own), if you don’t have a system you can easily find yourself browsing the internet for hours with nothing to show for it.

Luckily, with a few simple tricks, you can make content come to you - rather than the other way around!

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Social Media News: August 2018

If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here are the highlights of what you should know:

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Content Curation Vs. Content Creation

While Content Creation and Content Creation are two terms that might seem pretty similar, it's important to know the difference between them and how that applies to your social media marketing strategy.

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11 Questions That Will Help You Find Your Niche

"The riches are in the niches."

I'm sure you've all heard that before and seen examples of people who are killing it in their specific niche.

But how do you find your niche to begin with?

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The 3 C's of Social Media Marketing: Overview

Having a successful social media marketing strategy requires more than just posting content to social media...when you remember to do it. There are three main ingredients that need to be present in your strategy - what I call The 3 C's of Social Media Marketing.

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9 Pages You Should Have on Your Website, No Matter What Industry You're In

If you're just beginning the journey to build a website for your business, using the outline below should get you off to a great start when building your site map! Whether you're doing it yourself (not recommended) or hiring a professional (highly recommended), it's important that you spend the time deciding on what pages you want on your site BEFORE the work begins. A site map is like your website's blueprint: it helps the designer know what to build. Having these ideas in mind before you get started will save you TONS of money and time. 

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