The 3 C's of Social Media Marketing: Overview

Having a successful social media marketing strategy requires more than just posting content to social media...when you remember to do it. There are three main ingredients that need to be present in your strategy - what I call The 3 C's of Social Media Marketing.

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9 Pages You Should Have on Your Website, No Matter What Industry You're In

If you're just beginning the journey to build a website for your business, using the outline below should get you off to a great start when building your site map! Whether you're doing it yourself (not recommended) or hiring a professional (highly recommended), it's important that you spend the time deciding on what pages you want on your site BEFORE the work begins. A site map is like your website's blueprint: it helps the designer know what to build. Having these ideas in mind before you get started will save you TONS of money and time. 

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4 Digital Tools I'm Currently Loving

I love working smarter, not harder. And I love tools that work for me and free me to do what I do best! Here are four tools I've been using lately in my business that I am absolutely loving. I think you will love them, too!

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Rise of the Youpreneur Book Review

Guys, this was great! Chris GETS it. This was a fast and easy read, but it really provides a roadmap you can absolutely use to get from Point A to Point B. If you know you want to build a personal brand around yourself, but are overwhelmed by all of the information that's out there, you need to get this book. It walks you through Building, Marketing, and Monetizing your brand in a very succinct, straight-forward fashion.

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16 Ideas for Repurposing Your Long Form Content

Long form content not only positions you as the expert in your field, it's also your opportunity to give value and allow people to get to know your brand. And it helps your website by giving you more opportunity to be discovered in search and rank for certain keywords. Unlike an Instagram post, a blog, video, or podcast will live on forever where it is hosted. Done right, a long form piece of content gives you the opportunity to have people stumble across your post and get introduced to your brand years from now. 

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The Only Strategy You Need to Ensure Your Business Has a Strong Foundation

Leads. Leads. Leads. If there's one thing pretty much any business needs more of, it's leads. And that's usually where marketers get involved, to polish the brand image and bring in a flood of new business.

Yes, leads are important. SO important. But. Your business might have a more pressing problem than leads.

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Steal My #1 Productivity Secret

If you've worked with me before, you know I get stuff done. That's kind of my thing. But I don't think I do anything special. Everything I do, you can do for yourself. It's just a matter of setting yourself up for success.

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Why Comparison and Doubt Are Killing Your Brand

You didn't become a business owner to let other people tell you what decisions to make. So why are you looking at your competitors and letting them dictate your marketing strategy? Blaze your own path. Be a unicorn in a sea of a horses. Stop worrying about what other people are doing and focus on doing you.

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3 of the Best Marketing Podcasts to Queue Up in 2018

I listen to podcasts in the car, while walking my dog, while I'm cleaning, cooking, you name it, I've probably listened to a podcast while doing it. My taste in podcasts spans a variety of genres, but of course, I love listening to podcasts about marketing. Here are three of my favorites:

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The One Investment You Should Make For Your Business in 2018

The new year is less than two weeks away and I'm sure many of you are busy making your 2018 business plans. You're dreaming big and writing goals that might scare you just a little bit. You're trying to get your arms around all the changes that happened in social media so you can make a plan to do better and be better in 2018. You're committed to doubling down on your strengths. You have a plan to deal with your weaknesses. And maybe, you're willing to try something new.

Whatever your plans for 2018 look like, if there's one investment you should make for your business in 2018, it's this:

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What to Post on Social Media For Business

Not sure what you should post on social media for your business or brand? Ask yourself this one crucial question first:

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The Power of Personal Touch

I switched to buying my pet food from Chewy.com a couple years ago because their pricing was a little better than the company I had used previously (whose name I don't even remember). But since I've switched to Chewy, I must say that I love them! Not only do they consistently deliver great pricing and customer service, they never forget the power of personal touch. With the holidays right around the corner, it's a great opportunity to be reminded that putting your personal touch on something is often worth the extra time and expense for your brand.

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Emotional Intelligence 2.0: Book Review

Emotional Intelligence is one of those concepts that is often thrown about in the entrepreneur space. Emotional Intelligence is a key skill for any entrepreneur, leader, or anyone aspiring to rise high in their career to have. If you're not sure what Emotional Intelligence is or are looking for a primer on the subject, this book is a fabulous introduction. 

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