Posts in Social Media
4 Tips for Managing Your Brand’s Social Media During Times of Tragedy

After helming the social media of different brands during numerous shootings, acts of terror, and natural disasters over the last six years, I’ve learned a few things about how to plan for and manage your brand’s response to tragedy:

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3 Tools to Help You Save Time With Social Media

Today I’m going to introduce you to three, easy-to-use and affordable scheduling tools you can use to automate your social media marketing. Using a scheduling tool will help you save time and keep you consistently posting great content!

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10 Social Media Content Ideas for Small Business

When it comes to creating your own content, many people get paralyzed or stuck: they don’t know what to share, or if they know what they want to share, they don’t know how to go about getting it. Read on to see a list of 10 social media content ideas you can use in your business!

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4 Tips for Effective Content Curation

If you’d like to incorporate some curated content into your social media marketing, it pays to have an effective and efficient system in place. While it may initially seem easier on the surface to go out and find other people’s content to share (rather than creating your own), if you don’t have a system you can easily find yourself browsing the internet for hours with nothing to show for it.

Luckily, with a few simple tricks, you can make content come to you - rather than the other way around!

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Content Curation Vs. Content Creation

While Content Creation and Content Creation are two terms that might seem pretty similar, it's important to know the difference between them and how that applies to your social media marketing strategy.

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The 3 C's of Social Media Marketing: Overview

Having a successful social media marketing strategy requires more than just posting content to social media...when you remember to do it. There are three main ingredients that need to be present in your strategy - what I call The 3 C's of Social Media Marketing.

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Why Comparison and Doubt Are Killing Your Brand

You didn't become a business owner to let other people tell you what decisions to make. So why are you looking at your competitors and letting them dictate your marketing strategy? Blaze your own path. Be a unicorn in a sea of a horses. Stop worrying about what other people are doing and focus on doing you.

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3 of the Best Marketing Podcasts to Queue Up in 2018

I listen to podcasts in the car, while walking my dog, while I'm cleaning, cooking, you name it, I've probably listened to a podcast while doing it. My taste in podcasts spans a variety of genres, but of course, I love listening to podcasts about marketing. Here are three of my favorites:

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The One Investment You Should Make For Your Business in 2018

The new year is less than two weeks away and I'm sure many of you are busy making your 2018 business plans. You're dreaming big and writing goals that might scare you just a little bit. You're trying to get your arms around all the changes that happened in social media so you can make a plan to do better and be better in 2018. You're committed to doubling down on your strengths. You have a plan to deal with your weaknesses. And maybe, you're willing to try something new.

Whatever your plans for 2018 look like, if there's one investment you should make for your business in 2018, it's this:

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What to Post on Social Media For Business

Not sure what you should post on social media for your business or brand? Ask yourself this one crucial question first:

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9 Social Media Content Ideas You Can Use For Your Brand

When developing your social media content marketing strategy, it helps to figure out what kinds of content you'll be posting/sharing and where it will come from. For some people that's the hardest part. If you're stuck on what to post, here are 11 social media content ideas that are broad enough to work in most any industry! 

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