Social Media Quick Tip: Creating a Brand Voice

How to naturally develop the ideal brand voice that will resonate with your audience!

Social Media Quick Tip: Owning Your Niche

Putting into words what you do and who you help (specifically!) is one of the best ways to start owning your niche.⠀

Social Media Marketing, Social Media, Social Media Quick Tip, Business, BrandingShannon foxAugust 29, 2019social media marketing, social media advertising, social media strategy, selling through social media, social media quick tip, social media marketing business, social media for business, social media ideas, social media marketing tips, social media tipsComment

11 Questions That Will Help You Find Your Niche

"The riches are in the niches."

I'm sure you've all heard that before and seen examples of people who are killing it in their specific niche.

But how do you find your niche to begin with?

Branding, Business, Business Building BasicsShannon foxAugust 16, 2018how to find your niche, how to find your niche market, how to find your niche in business, how to find your niche in blogging, what does it mean to find a niche, how to find your niche on instagram, how to find your niche on youtube, content marketing, social media content strategy, content creation, social media content ideasComment

The 3 C's of Social Media Marketing: Overview

Having a successful social media marketing strategy requires more than just posting content to social media...when you remember to do it. There are three main ingredients that need to be present in your strategy - what I call The 3 C's of Social Media Marketing.

Why Stories Should Be Part of Your Social Media Marketing Strategy

Even if you haven't started creating your own stories on Instagram and Facebook, you've probably consumed at least a few by now. They're pretty hard to miss since they sit front and center at the top of the page when you open up your app!

Social Media, Branding, Business, Content CreationShannon foxJune 13, 2018facebook social media marketing, facebook for business, facebook marketing, facebook, facebook marketing strategy, marketing facebook, marketing on facebook, marketing with facebook, instagram as a marketing tool, instagram marketing strategy, instagram, instagram marketing, instagram for business, instagram business, instagram social media marketing, using instagram for marketing, social media marketing instagram, marketing with instagram, marketing instagram, marketing on instagram, social media strategy plan, social media marketing plan, social media marketing, social media ideas, selling through social media, social media expert, social media marketing strategy, social media content strategy, social media post ideas for business, social media marketing ideas, social media post ideas, social marketing strategy, instagram stories, facebook stories, instagram story, instagram story ideas, insta story, ig stories, instagram stories for business, facebook story, facebook story ideas, facebook stories for businessComment

Why Comparison and Doubt Are Killing Your Brand

You didn't become a business owner to let other people tell you what decisions to make. So why are you looking at your competitors and letting them dictate your marketing strategy? Blaze your own path. Be a unicorn in a sea of a horses. Stop worrying about what other people are doing and focus on doing you.

Business, Branding, Inspiration, Social MediaShannon foxMay 17, 2018social marketing strategy, social media strategy, social media content strategy, social media marketing strategy, social media strategy plan, social media strategy for business, social media marketing plan, minute marketing Comment

The Power of Personal Touch

I switched to buying my pet food from Chewy.com a couple years ago because their pricing was a little better than the company I had used previously (whose name I don't even remember). But since I've switched to Chewy, I must say that I love them! Not only do they consistently deliver great pricing and customer service, they never forget the power of personal touch. With the holidays right around the corner, it's a great opportunity to be reminded that putting your personal touch on something is often worth the extra time and expense for your brand.

Branding, Business, InspirationShannon foxDecember 6, 2017marketing, marketing ideas, branding, brand story, brand storytelling, personal touch, customer service, customer retentionComment

How "Start With Why" Got Really Personal For Me

I intended to write a normal book review for Start With Why by Simon Sinek, but then something happened that made me realize what I got out of the book was more important than the book review I had originally planned to write...

Book Reviews, Branding, BusinessShannon foxSeptember 20, 2017start with why, simon sinek, brand story, brand storytelling, storytelling for business, storytelling in business, storytelling in marketing, storytelling marketing, business storytellingComment

What's Your Story? 3 Books That Will Help You Find Your Brand's Heartbeat

What makes you you? Why should consumers choose your brand over a competitor? Why should they work with you? Why should they buy your products? Why should they choose the experiences you're offering?

If you're struggling with any of the above questions or aren't sure how to deliver a compelling narrative about your company, I've compiled a list of three excellent books that will help you on your way to discovering the heartbeat of your story!