Posts in Marketing
Social Media Spotlight: All About Facebook

Social media can be intimidating, but these platforms are important for small businesses to market themselves on. Today we’re covering important information about Facebook so you can be comfortable with marketing your business on this social media platform!

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Social Media News: May 2020

Social media is CONSTANTLY changing. So what’s an overworked small business owner or entrepreneur to do?!

Relax! I’ve got you.

Each month I recap the biggest changes in social media so you can stay informed and adjust your marketing strategy accordingly. Here are the highlights of what you should know from May 2020.

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Coping with COVID-19 as a Small Business Owner

COVID-19 has disrupted many businesses, and many small businesses are feeling the effects of this disruption acutely. But this pandemic doesn’t have to be a crisis for your business! Check out these 8 actions you can take today to help you cope with COVID-19.

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4 Marketing Tips to Help Your Business Prepare for the Holiday Season

To help you cut down on the overwhelm, I’ve got four simple tips to help you prepare for the holiday marketing madness:

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Social Media News: September 2019
Social Media Quick Tip: Repurpose Your Content

Do you ever feel like creating content takes SO much time and energy?

It could be because you're not seeing the value in what you're doing because you're not effectively putting your content to work for you.

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Social Media Quick Tip: Planning for Disaster

Nobody likes talking or thinking about this, but as we head into wildfire season in California it bears repeating: you need to have a plan for what to do with your brand’s social media during a tragedy or disaster.

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Social Media Quick Tip: Using a CRM to Make the Most of Your Leads

If you’re not yet using a CRM to stay top of mind with all your leads and contacts, make this is the month that changes - for good.

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How Knowing the Buyer's Journey Can Help You Make the Sale Online

As we increasingly conduct business and market ourselves online, it’s easy to start to divorce the process of how we sell online from how we sell in person. But there’s a lot to be learned from the way we sell person to person, without a computer screen to divide us.

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7 Tips for a Successful Giving Tuesday Social Media Plan

Giving Tuesday success doesn’t just mean having a plan for the day of or even the month of. Launching a successful Giving Tuesday campaign actually begins much earlier than that. It is a direct result of the work you do the whole year through. Here are my 7 tips for your successful Giving Tuesday social media plan:

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4 Tips for Managing Your Brand’s Social Media During Times of Tragedy

After helming the social media of different brands during numerous shootings, acts of terror, and natural disasters over the last six years, I’ve learned a few things about how to plan for and manage your brand’s response to tragedy:

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10 Social Media Content Ideas for Small Business

When it comes to creating your own content, many people get paralyzed or stuck: they don’t know what to share, or if they know what they want to share, they don’t know how to go about getting it. Read on to see a list of 10 social media content ideas you can use in your business!

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4 Tips for Effective Content Curation

If you’d like to incorporate some curated content into your social media marketing, it pays to have an effective and efficient system in place. While it may initially seem easier on the surface to go out and find other people’s content to share (rather than creating your own), if you don’t have a system you can easily find yourself browsing the internet for hours with nothing to show for it.

Luckily, with a few simple tricks, you can make content come to you - rather than the other way around!

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