Stop me when this starts to sound familiar. You've been giving the social media thing a try. Maybe you're handling it yourself or you've gone all in and hired an expert to manage it for you. Everything seems to be going okay. After all, posts are going out and nobody's publicly shamed you yet. But you just don't feel like you're "winning" the social media game.
Before you fire the person who has been helping you (or fire yourself if you're the one in charge), make sure one of the following isn't the reason behind your lackluster results:
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