I love working smarter, not harder. And I love tools that work for me and free me to do what I do best! Here are four tools I've been using lately in my business that I am absolutely loving. I think you will love them, too!

Social Media News: June 2018

If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here are the highlights of what you should know:

Rise of the Youpreneur Book Review

Guys, this was great! Chris GETS it. This was a fast and easy read, but it really provides a roadmap you can absolutely use to get from Point A to Point B. If you know you want to build a personal brand around yourself, but are overwhelmed by all of the information that's out there, you need to get this book. It walks you through Building, Marketing, and Monetizing your brand in a very succinct, straight-forward fashion.

16 Ideas for Repurposing Your Long Form Content

Long form content not only positions you as the expert in your field, it's also your opportunity to give value and allow people to get to know your brand. And it helps your website by giving you more opportunity to be discovered in search and rank for certain keywords. Unlike an Instagram post, a blog, video, or podcast will live on forever where it is hosted. Done right, a long form piece of content gives you the opportunity to have people stumble across your post and get introduced to your brand years from now.

Business, Content CreationShannon foxJune 21, 2018content creation, content marketing, social media content ideas, social media content strategy, repurposing content, content repurposing workflow, what is content repurposing, repurposing content for social media, content repurposing examples, repurpose blog post, social media strategy for bloggers, how to repurpose video content, reusing old blog content, why you should repurpose contentComment

Why Stories Should Be Part of Your Social Media Marketing Strategy

Even if you haven't started creating your own stories on Instagram and Facebook, you've probably consumed at least a few by now. They're pretty hard to miss since they sit front and center at the top of the page when you open up your app!

Social Media, Branding, Business, Content CreationShannon foxJune 13, 2018facebook social media marketing, facebook for business, facebook marketing, facebook, facebook marketing strategy, marketing facebook, marketing on facebook, marketing with facebook, instagram as a marketing tool, instagram marketing strategy, instagram, instagram marketing, instagram for business, instagram business, instagram social media marketing, using instagram for marketing, social media marketing instagram, marketing with instagram, marketing instagram, marketing on instagram, social media strategy plan, social media marketing plan, social media marketing, social media ideas, selling through social media, social media expert, social media marketing strategy, social media content strategy, social media post ideas for business, social media marketing ideas, social media post ideas, social marketing strategy, instagram stories, facebook stories, instagram story, instagram story ideas, insta story, ig stories, instagram stories for business, facebook story, facebook story ideas, facebook stories for businessComment

Social Media News: May 2018

If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here are the highlights of what you should know:

The Only Strategy You Need to Ensure Your Business Has a Strong Foundation

Leads. Leads. Leads. If there's one thing pretty much any business needs more of, it's leads. And that's usually where marketers get involved, to polish the brand image and bring in a flood of new business.

Yes, leads are important. SO important. But. Your business might have a more pressing problem than leads.

BusinessShannon foxMay 31, 2018business, customer journey, consumer journey, customer experience journey, customer journey analysis, customer experience strategy, customer experience, client experience, digital customer experience, enhance customer experience, online customer experience, customer experience improvement programComment

Steal My #1 Productivity Secret

If you've worked with me before, you know I get stuff done. That's kind of my thing. But I don't think I do anything special. Everything I do, you can do for yourself. It's just a matter of setting yourself up for success.

Business, ProductivityShannon foxMay 26, 2018trello, trello project management, productivity, trello app, trello desktop, using trello, trello task management, using trello for project management, project management tools, best trello boards Comment

Why Comparison and Doubt Are Killing Your Brand

You didn't become a business owner to let other people tell you what decisions to make. So why are you looking at your competitors and letting them dictate your marketing strategy? Blaze your own path. Be a unicorn in a sea of a horses. Stop worrying about what other people are doing and focus on doing you.

Business, Branding, Inspiration, Social MediaShannon foxMay 17, 2018social marketing strategy, social media strategy, social media content strategy, social media marketing strategy, social media strategy plan, social media strategy for business, social media marketing plan, minute marketing Comment

Social Media News: December 2017

If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:

3 of the Best Marketing Podcasts to Queue Up in 2018

I listen to podcasts in the car, while walking my dog, while I'm cleaning, cooking, you name it, I've probably listened to a podcast while doing it. My taste in podcasts spans a variety of genres, but of course, I love listening to podcasts about marketing. Here are three of my favorites:

The One Investment You Should Make For Your Business in 2018

The new year is less than two weeks away and I'm sure many of you are busy making your 2018 business plans. You're dreaming big and writing goals that might scare you just a little bit. You're trying to get your arms around all the changes that happened in social media so you can make a plan to do better and be better in 2018. You're committed to doubling down on your strengths. You have a plan to deal with your weaknesses. And maybe, you're willing to try something new.

Whatever your plans for 2018 look like, if there's one investment you should make for your business in 2018, it's this:

What to Post on Social Media For Business

Not sure what you should post on social media for your business or brand? Ask yourself this one crucial question first:

The Power of Personal Touch

I switched to buying my pet food from Chewy.com a couple years ago because their pricing was a little better than the company I had used previously (whose name I don't even remember). But since I've switched to Chewy, I must say that I love them! Not only do they consistently deliver great pricing and customer service, they never forget the power of personal touch. With the holidays right around the corner, it's a great opportunity to be reminded that putting your personal touch on something is often worth the extra time and expense for your brand.

Branding, Business, InspirationShannon foxDecember 6, 2017marketing, marketing ideas, branding, brand story, brand storytelling, personal touch, customer service, customer retentionComment

Social Media News: November 2017

If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:

Social Media NewsShannon foxDecember 2, 2017social media, social media promotion ideas, social media expert, selling through social media, social media marketing plan, social media strategy, social media marketing expert, social media plan, social media strategy plan, social media marketing, social media advertising, social media marketing strategy, pinterest, facebook, facebook post ideas, facebook social media marketing, facebook marketing, facebook for business, facebook marketing strategy, marketing facebook, marketing on facebook, marketing with facebook, instagram, instagram for business, instagram marketing strategy, instagram social media marketing, instagram marketing, instagram as a marketing tool, instagram business, using instagram for marketing, social media marketing instagram, marketing on instagram, marketing with instagram, marketing instagram, twitter, twitter for business, twitter marketing, how to use twitter for marketing, how to use twitter for business, social selling twitter, online marketing, social advertising, social media strategy for business, social selling, social network marketing, social marketing strategyComment

Emotional Intelligence 2.0: Book Review

Emotional Intelligence is one of those concepts that is often thrown about in the entrepreneur space. Emotional Intelligence is a key skill for any entrepreneur, leader, or anyone aspiring to rise high in their career to have. If you're not sure what Emotional Intelligence is or are looking for a primer on the subject, this book is a fabulous introduction.

Book ReviewsShannon foxNovember 29, 2017emotional intelligence, eq, emotional intelligence 2.0, book reviews, eq book, travis bradberry emotional intelligence 2.0, emotional intelligence 2.0 travis bradberry, best books on emotional intelligence, emotional iq book, emotional intelligence 2.0 book, top books on emotional intelligence, books to improve emotional intelligence, emotional intelligence training, entrepreneur, entrepreneur libraryComment

How LELET NY Uses Video to Sell More Products

I've selected LELET NY for this week's Marketing Showcase because not only are they making the most of the current video trend, I'm almost positive these videos help them sell more of their products. Let's take a look:

How to Use LinkedIn Articles

A 2017 overview of the available features in LinkedIn Articles.

VideosShannon foxNovember 18, 2017linkedin, how to video, minute marketing, video tutorials, linkedin articles, how to publish a post on linkedin, how to post on linkedin, how to post in linkedin, posting on linkedin, linkedin posting, how to publish on linkedin, publishing articles on linkedinComment

Become the Best Version of You

InspirationShannon foxNovember 17, 2017inspiration, quotes, quotes about success, quote about success, quote, success quote, success quotesComment

6 Questions to Ask Before Hiring a Marketing Person

You've finally decided you're going to do it. You're going to stop handling your marketing yourself and hand it off to someone. Maybe it's a freelancer. Maybe it's an intern. Maybe you're actually hiring a company.

Whatever you're doing, congratulations are in order! This is a huge step in your business! Make sure you take a minute to reflect on how far you've come! Go YOU!

Now, before you rush out and hire the nineteen-year-old neighbor kid that's always on their phone so they can obviously handle your Facebook page (right?), take a breath and ask yourself the following questions:

BusinessShannon foxNovember 16, 2017business, marketing, hire a social media manager, hire social media marketer, hire facebook marketing expert, hire a marketer, marketing person, marketing hiring, marketing consultant, social media expert, social media marketing expert, hire marketing person, small business marketing consultantComment