Social Media News: June 2021
Each month I recap the biggest changes in social media so you can stay informed and adjust your marketing strategy accordingly. Here are the highlights of what you should know for June 2021:
Instagram Adds ‘Drops’ Product Showcase: To support its push into eCommerce, Instagram has launched ‘Drops,’ a showcase option that highlights the latest product launches. ‘Drops’ is located at the top of the Shop tab of the app and shows new releases and limited offerings related to your interests. Learn more about ‘Drops’ here.
Twitter Adds Web Access to Spaces: Twitter’s audio-only social space, Spaces, is now available via the web. This allows hosts and speakers to use their PC setup, allowing for a more robust recording and presenting experience. Spaces is now available to everyone with over 600 followers in the app. You can learn more here.
Facebook Pushes New Ad Review Overview: Facebook’s ad review system is now easier to understand. This review process, which assess ads and determines if they can be shared on Facebook, has previously been shrouded in mystery. But this new announcement shows the layers of automated review and human review, making it easier to submit ads that can get accepted. Learn more about the process here.
Facebook Adds Alerts and Penalties to Stop Misinformation: Facebook has been reckoning with the increasing spread of misinformation using their platform. Facebook is taking another step, this time by adding new informational alerts and individual user penalties. Facebook Pages that have repeatedly shared false information will show a pop-up alert to visitors warning them. Additionally, users found sharing misinformation will find their reach for all posts decreased. Learn more via Facebook’s official announcement.
Twitter Adds Ticketed Spaces: In addition to offering web support for Spaces, Twitter is also developing ticketed Spaces events, allowing content creators to monetize their Spaces. US users will be able to apply to host live audio rooms. Users will then be able to schedule ticketed events, where creators will take home 80% of earnings from ticket sales after app store fees. Read more about it here.
Instagram (and Facebook) Allow Users to Hide Likes: All Facebook and Instagram users will soon be able to choose whether or not they display like counts on their posts. This feature has been in testing for a while, but it is now available to all users. Users will be able to decide if they want to hide likes on posts from others—removing reactions for posts others share to the New Feed, Pages, and groups—as well as if they want to hide likes on their posts—removing reactions for posts shared to their profile. Read the official announcement from Instagram.
What do you think of these changes? Let me know in the comments below!