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Social Media News: September 2018

If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes last month. Here are the highlights of what you should know:

Instagram Introduces New Emoji Shortcuts: If you’ve been on Instagram lately, you’ve probably noticed that when you go to leave a comment, there’s now a floating bar that displays some of your most frequently used emojis - making it easier than ever to comment with 😍 or a 👏!

LinkedIn Unveils a New Groups Experience: Meant to be a richer experience for users, the new and improved LinkedIn Groups are beginning to roll out to all groups. Learn more here.

Twitter Plans to Revive the Chronological Timeline: It’s no secret that the rallying cry on most social media platforms (Twitter, Facebook, and Instagram included) has been to bring back the chronological timeline for feeds. Twitter, at least, has decided to listen. They recently announced that they are testing a way for users to switch in between the chronological timeline and a timeline of the most relevant tweets (not necessarily in chronological order).

Facebook Rolls Out Watch Globally: All videos worldwide are now eligible to show up in watch….giving your content a greater chance of being found and greater exposure! Learn more here.

LinkedIn Makes Changes to Their Ad Platform: LinkedIn recently announced a couple changes to their ad platform. They’ve made dynamic ads available to all businesses in Campaign Manager. And they’ve added automated bidding for sponsored content.

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Instagram Introduced New Ways to Shop From the App: Businesses who have the swipe up feature on Instagram know how powerful it is - especially if they sell physical products! Instagram recently introduced two new ways to make it easier for consumers to shop on the platform: Shopping in Stories (which has been tested in the US and elsewhere and is now rolling out to 46 countries) and Shopping in the Explore tab.

What do you think of these changes? Which one are you most excited to try out? Let me know in the comments below!

Shannon foxOctober 4, 2018instagram stories, instagram story, instagram, instagram marketing strategy, instagram for business, insta story, instagram social media marketing, instagram business, instagram as a marketing tool, instagram stories for business, using instagram for marketing, social media marketing instagram, instagram marketing, marketing with instagram, marketing on instagram, marketing instagram, facebook marketing, facebook marketing strategy, facebook, facebook for business, facebook post ideas for businesses, facebook social media marketing, facebook video marketing, linkedin, linkedin marketing for business, linkedin marketing, twitter marketing, twitter, twitter for business, how to use twitter for marketing, how to use twitter for business, social selling twitter, social media advertising, social media marketing business, social media strategy for business, social selling, social media marketingComment
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