9 Holiday Social Media Marketing Ideas
For most businesses, holiday sales account for 20% or more of total sales throughout the year. With Thanksgiving next week, we wanted to share nine of our best holiday social media marketing ideas to help your business make the most of the season!
1. Update brand imagery on social media profiles, emails, and websites for the holidays
Even if you don’t have a physical store to decorate, you can decorate your online home! Update your brand imagery on your social media profiles, emails, and websites. You can even include your holiday promotions in your updated cover photos!
2. Create gift guides
The holidays are a season of giving! Create gift guides to showcase your products and encourage customers to buy them. You can create gift guides at different price points or for different buyer personas to make shopping easy for customers. Use these to help create social media content. You can even work with other brands to feature each other’s products. These gift guides don’t need to just feature physical gifts: digital services can make great gifts, too!
3. Plan special holiday promotions
Since so many people shop during the holidays, plan special holiday promotions! Sales, special packages, and limited time deals are all great ways to entice people. Put together a special offer for customers and share posts promoting it. Check out our blog post on 4 Marketing Tips to Help You Prepare Your Business for the Holiday Season for tips on how to put together a holiday promotion.
4. Do a giveaway or holiday contest
One great promotional idea is to do a giveaway or holiday contest. Giveaways are a great way to encourage people to share your brand and hashtag. These promotions can help increase your organic reach and allow you to reach new people. You can even offer a series of special offers, such as a 12 Days of Christmas campaign, to bring your followers back to your page every day.
5. Use a holiday hashtag for your brand
Create your own branded holiday hashtag and use it with your seasonal content. Hashtags are a great way to help your content get found and using a branded hashtag for the holiday season will allow people to easily search and find similar posts from you.
6. Get your business involved with a charity or other cause
‘Tis the season of giving! One way to share the love is to partner with a charity or non-profit. Work with an organization with a mission you feel strongly about and encourage people to give to your partner charity during this holiday season. It’s a good way to promote your brand, the non-profit organization, and do good at the same time!
7. Theme your content
Focus on a theme to keep your content consistent and coherent. The holidays are a hectic time of the year, and all businesses will be promoting their services during this time. To help your content stand out, come up with a theme for your posts and stick with it. Choose a similar color palette, logo, or special imagery to tie your holiday content together.
8. Get personal
Personalize your social media posts by sharing your favorite holiday traditions and those of your employees or staff. The holidays are a time for family, and by sharing this type of personal content, you’re inviting your customers to get to know you and become part of the brand family!
9. Don't lose the spirit of the season
The holidays are meant to be fun, festive, and full of love. Once you develop your marketing plan, relax and enjoy! Don't stress or overthink. Just focus on sharing the joy of the holiday season with your customers on social media.
Which of these nine ideas are you planning to try this holiday season? Leave us a comment below!