Social Media News: October 2020

Each month we recap the biggest changes in social media so you can stay informed and adjust your marketing strategy accordingly. Here are the highlights of what you should know for October 2020.

LinkedIn Stories Are Available for All Users

LinkedIn has a new look! And with that, they’ve rolled out LinkedIn Stories globally, too. LinkedIn has been testing Stories over the past few months with the hopes to make it easier for you to connect with your professional network. This is a great way to keep in contact with your professional peers, building connections, and promoting your business at the same time. In addition to this new feature, LinkedIn has made several other updates. You can learn more about LinkedIn’s new updates here.

LinkedIn Makes Working with Experts Easier

LinkedIn is updating its Marketing Partner Program, making it easier to find an expert to help you with your marketing needs. LinkedIn now provides third-party support in three different categories: Planning, Execution and Measurement. Within these categories are the following topics: Page Management, Content & Creative, Audiences, Campaign Management, Lead Generation, Reporting & ROI, and Insights. Learn more about it on their announcement here.

Facebook Offers Free ‘Paid Online Events’ for Small Businesses

Small Businesses (SMB) are suffering from the COVID crisis. In response, Facebook is offering assistance. Paid Online Events is a free product that allows accounts to set up paid events or online classes and keep 100% of the revenue. Facebook has announced that it will not collect any potential fees for “at least the next year.” According to the testimonials of beta-testers, these online events can be a game-changers, allowing small businesses to host virtual events and reach not only to their regular audience, but new potential customers. Check out their official announcement, and then find out if you’re eligible for this promotion here.

Twitter Shares Pop-Up Alert Insights

For the past few months, Twitter has included a pop-up alert on articles to encourage users to read the entire article before retweeting. Twitter has just shared some insight into the effectiveness of the prompt, which includes the following data.

·      People open articles 40% more often after seeing the prompt.

·      People opening articles before retweeting increased by 3%.

·      And some people did not retweet at all after opening the article.

These insights show the effectiveness of simple prompts to get users to think about how they use social media. Read more about Twitter’s insights here.

YouTube Adds Voter Awareness Prompts

Twitter isn’t the only social media company getting users to think critically; YouTube has added new prompts to help users understand candidates and the voting process for the upcoming U.S. election. This emphasis on sharing accurate and helpful information on social media’s is improving its role as a source of valuable information for users. You can check out their announcement here.

What do you think of these changes? Which one are you most excited about? Let us know in the comments below!