5 Ways to Use Social Media to Support Your Business Goals This Holiday Season
It’s no secret that COVID-19 has made this holiday a challenging one, not just for celebrating with friends and family, but for businesses, too. If you’re a small business, check out these five tips to make sure that you and your business can make the most of the holidays without any added stress!
Set Clear Hours of Operation
If your hours of operation or procedures have changed due to COVID-19, be sure to let your customers know! This is even more important during the holidays when people are doing their holiday shopping. Update your social media bios, post a story on Instagram, tweet on Twitter, and shout from the rooftops that you’re open for the holidays— but only at specific hours.
Make Your Shipping Deadlines Clear
The postal service has been swamped during this pandemic, and with people staying at home for the holidays and shipping gifts this year, it’s likely going to get worse. Give yourself plenty of time for shipping, and let your customers know cut-off dates to get their orders in for gifts to arrive on time.
Increase Brand Presence on Social Media
The holidays are always a good reason to step it up on social media and this season is no different. Customers are going to be browsing social media for gift ideas so be sure your business is front and center. Post regularly, use stories, reels, and more to keep your brand at the top of your customer’s feed (and mind!)
Showcase a Product
Picking a few products to highlight during the holidays can alleviate some marketing stress. Rather than focusing on everything you have to sell, pick a few items to really highlight. If you have a great holiday gift ideas, a product that can make life with COVID-19 easier such as cute masks or sanitizing kits, or if you sell something that facilitates escapism or joy, put your marketing efforts and dollars into promoting it.
Do a Giveaway
There’s nothing like a giveaway to cheer people up, and people could certainly use some good news after such a stressful year. Plus, the opportunity to get something for free is huge! A giveaway is a great way to raise brand awareness, grow an email list, and increase followers. With more and more people turning to online shopping, hosting a giveaway right now is a great way to set your business up for success in the coming year.
Above all, don’t forget the holidays are a season of celebration! Don’t let the pandemic pull you down- use these five simple tips to lift your business, brand, and spirits. Happy Holidays everyone!