You may have heard of the term branding, but what does it mean? And why is it important to grow your business? Branding is when a company creates a symbol, design, or overall look and feel that represents the company. Think of some famous brands, such as Apple for example.
Read MoreEach month I recap the biggest changes in social media so you can stay informed and adjust your marketing strategy accordingly. Here are the highlights of what you should know from February 2021.
Read MoreEach month I recap the biggest changes in social media so you can stay informed and adjust your marketing strategy accordingly. Here are the highlights of what you should know from December 2020:
Read MoreIt’s no secret that COVID-19 has made this holiday a challenging one, not just for celebrating with friends and family, but for businesses, too. If you’re a small business, check out these five tips to make sure that you and your business can make the most of the holidays without any added stress!
Read MoreIt’s here! Instagram has released its newest feature: Instagram Reels. These 15-second videos combine multiple video clips with audio, effects, and other creative tools. Instagram Reels is Instagram’s response to the viral social media platform TikTok. However, Reels is uniquely positioned to be a unique marketing tool for your small business! Interested? Read on to learn more.
Read MoreEach month I recap the biggest changes in social media so you can stay informed and adjust your marketing strategy accordingly. Here are the highlights of what you should know from August 2020:
Read MoreThinking of getting on Twitter? This bite-sized platform is a great place to market your business. But it can also be intimidating if you aren’t familiar with the platform. Here, we cover important information about Twitter so you can be comfortable with marketing your business on this social media platform!
Read MorePracticing positivity is a good way to maintain a healthy mindset, especially during a pandemic. Stress and uncertainty makes it difficult to maintain an optimistic outlook. But during this time, customers are looking for ways to help them escape from the stresses of their life. Here are six ways to practice positivity and help you connect with your customers online!
Read MoreGuys, this was great! Chris GETS it. This was a fast and easy read, but it really provides a roadmap you can absolutely use to get from Point A to Point B. If you know you want to build a personal brand around yourself, but are overwhelmed by all of the information that's out there, you need to get this book. It walks you through Building, Marketing, and Monetizing your brand in a very succinct, straight-forward fashion.
Read MoreI listen to podcasts in the car, while walking my dog, while I'm cleaning, cooking, you name it, I've probably listened to a podcast while doing it. My taste in podcasts spans a variety of genres, but of course, I love listening to podcasts about marketing. Here are three of my favorites:
Read MoreWhat makes you you? Why should consumers choose your brand over a competitor? Why should they work with you? Why should they buy your products? Why should they choose the experiences you're offering?
If you're struggling with any of the above questions or aren't sure how to deliver a compelling narrative about your company, I've compiled a list of three excellent books that will help you on your way to discovering the heartbeat of your story!
Read MoreIf there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:
Read MoreTRX has an active social media presence, with thousands of followers across Facebook, Twitter, Instagram, and Youtube. But for today's Marketing Showcase, I decided to take a look at their video strategy on Facebook (TRX Training), which is where they have the largest audience.
Read MoreFor this breakdown, I looked specifically at what Adobe is doing on Facebook with the Photoshop software.
Read MoreWhether you own a small business or are thinking of starting one, chances are you're feeling overwhelmed by everything you have to handle. If you're selling a product or service, shouldn't you be putting all your energy into that instead of figuring out how to be a rockstar marketer, too? After all, how many hats can one person wear?!
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