Even if you somehow don’t have any millennial employees (and you haven’t been avoiding hiring them), you can use the tools and techniques in this book. Because the strategy in Chasing Relevance is really a better, more productive way to manage a business and be in a workplace. Period.
Read MoreWhat makes you you? Why should consumers choose your brand over a competitor? Why should they work with you? Why should they buy your products? Why should they choose the experiences you're offering?
If you're struggling with any of the above questions or aren't sure how to deliver a compelling narrative about your company, I've compiled a list of three excellent books that will help you on your way to discovering the heartbeat of your story!
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