I switched to buying my pet food from Chewy.com a couple years ago because their pricing was a little better than the company I had used previously (whose name I don't even remember). But since I've switched to Chewy, I must say that I love them! Not only do they consistently deliver great pricing and customer service, they never forget the power of personal touch. With the holidays right around the corner, it's a great opportunity to be reminded that putting your personal touch on something is often worth the extra time and expense for your brand.Read More
I intended to write a normal book review for Start With Why by Simon Sinek, but then something happened that made me realize what I got out of the book was more important than the book review I had originally planned to write...Read More
If you don't yet understand the power of story in marketing and selling your brand, pick up The Storyteller's Secret. This will be a book you keep on the shelf for years to come, to pick up when you need a moment's inspiration.Read More
What makes you you? Why should consumers choose your brand over a competitor? Why should they work with you? Why should they buy your products? Why should they choose the experiences you're offering?
If you're struggling with any of the above questions or aren't sure how to deliver a compelling narrative about your company, I've compiled a list of three excellent books that will help you on your way to discovering the heartbeat of your story!Read More