The Power of Personal Touch

I switched to buying my pet food from Chewy.com a couple years ago because their pricing was a little better than the company I had used previously (whose name I don't even remember). But since I've switched to Chewy, I must say that I love them! Not only do they consistently deliver great pricing and customer service, they never forget the power of personal touch. With the holidays right around the corner, it's a great opportunity to be reminded that putting your personal touch on something is often worth the extra time and expense for your brand.

Branding, Business, InspirationShannon foxDecember 6, 2017marketing, marketing ideas, branding, brand story, brand storytelling, personal touch, customer service, customer retentionComment

How "Start With Why" Got Really Personal For Me

I intended to write a normal book review for Start With Why by Simon Sinek, but then something happened that made me realize what I got out of the book was more important than the book review I had originally planned to write...

Book Reviews, Branding, BusinessShannon foxSeptember 20, 2017start with why, simon sinek, brand story, brand storytelling, storytelling for business, storytelling in business, storytelling in marketing, storytelling marketing, business storytellingComment

The Storyteller's Secret: Book Review

If you don't yet understand the power of story in marketing and selling your brand, pick up The Storyteller's Secret. This will be a book you keep on the shelf for years to come, to pick up when you need a moment's inspiration.

Book ReviewsShannon foxSeptember 6, 2017book reviews, the storyteller's secret, carmine gallo, personal development, storyteller's secret, storytelling in business, storytelling in marketing, storytelling for business, storytelling marketing, business storytelling, brand storytelling, marketing storytelling, brand story, carmine gallo books, the storyteller's secret book, the storyteller's secret carmine galloComment

What's Your Story? 3 Books That Will Help You Find Your Brand's Heartbeat

What makes you you? Why should consumers choose your brand over a competitor? Why should they work with you? Why should they buy your products? Why should they choose the experiences you're offering?

If you're struggling with any of the above questions or aren't sure how to deliver a compelling narrative about your company, I've compiled a list of three excellent books that will help you on your way to discovering the heartbeat of your story!