Guys, this was great! Chris GETS it. This was a fast and easy read, but it really provides a roadmap you can absolutely use to get from Point A to Point B. If you know you want to build a personal brand around yourself, but are overwhelmed by all of the information that's out there, you need to get this book. It walks you through Building, Marketing, and Monetizing your brand in a very succinct, straight-forward fashion.

3 of the Best Marketing Podcasts to Queue Up in 2018

I listen to podcasts in the car, while walking my dog, while I'm cleaning, cooking, you name it, I've probably listened to a podcast while doing it. My taste in podcasts spans a variety of genres, but of course, I love listening to podcasts about marketing. Here are three of my favorites:

The Power of Personal Touch

I switched to buying my pet food from Chewy.com a couple years ago because their pricing was a little better than the company I had used previously (whose name I don't even remember). But since I've switched to Chewy, I must say that I love them! Not only do they consistently deliver great pricing and customer service, they never forget the power of personal touch. With the holidays right around the corner, it's a great opportunity to be reminded that putting your personal touch on something is often worth the extra time and expense for your brand.

Branding, Business, InspirationShannon foxDecember 6, 2017marketing, marketing ideas, branding, brand story, brand storytelling, personal touch, customer service, customer retentionComment

6 Questions to Ask Before Hiring a Marketing Person

You've finally decided you're going to do it. You're going to stop handling your marketing yourself and hand it off to someone. Maybe it's a freelancer. Maybe it's an intern. Maybe you're actually hiring a company.

Whatever you're doing, congratulations are in order! This is a huge step in your business! Make sure you take a minute to reflect on how far you've come! Go YOU!

Now, before you rush out and hire the nineteen-year-old neighbor kid that's always on their phone so they can obviously handle your Facebook page (right?), take a breath and ask yourself the following questions:

BusinessShannon foxNovember 16, 2017business, marketing, hire a social media manager, hire social media marketer, hire facebook marketing expert, hire a marketer, marketing person, marketing hiring, marketing consultant, social media expert, social media marketing expert, hire marketing person, small business marketing consultantComment

Hustling Book Sales on Twitter, One Tweet at a Time

I wanted to share this interaction I had with an author on Twitter that resulted in me purchasing his book and break down why this worked and how you can replicate it to grind out sales of your book or product on Twitter!

Social Media News: August 2017 Edition

If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:

Social Media NewsShannon foxAugust 23, 2017social media marketing, social media advertising, socia, soci, social media marketing strategy, social advertising, social media marketing instagram, instagram social media marketing, facebook social media marketing, facebook marketing strategy, facebook marketing, facebook, marketing facebook, marketing with facebook, marketing on facebook, facebook video marketing, facebook for business, twitter, instagram for business, instagram business, instagram influencers, instagram marketing, instagram, instagram as a marketing tool, instagram marketing strategy, using instagram for marketing, marketing instagram, marketing on instagram, marketing with instagram, snapchat, linkedin, minute marketing, marketing, fb marketing, video marketing, online marketing, digital marketing Comment

TRX Scores Big With Video on Facebook

TRX has an active social media presence, with thousands of followers across Facebook, Twitter, Instagram, and Youtube. But for today's Marketing Showcase, I decided to take a look at their video strategy on Facebook (TRX Training), which is where they have the largest audience.

Anthropologie Sells the Freespirited Lifestyle on Instagram

Anthropologie has a rock-solid idea of who their ideal customer is and they market to that demographic aggressively on their Instagram feed. Don't believe me? Let's take a look:

Marketing ShowcaseShannon foxAugust 9, 2017instagram, anthropologie, marketing, minute marketing, instagram marketing, instagram for business, marketing on instagram, instagram marketing strategy, instagram business, marketing instagram, social media marketing instagram, instagram social media marketing, marketing with instagram, using instagram for marketing, instagram as a marketing tool Comments

How Kayla Itsines Built Her Fitness Empire on Instagram

Kayla Itsines is one of the largest fitness influencers (if not THE largest) on Instagram with 7.1 Million followers and counting! I took a look at Kayla's winning Instagram strategy and broke it down so you can learn from her success, no matter what industry you're in!

Adobe Hits it Out of the Park With Great Product Marketing on Facebook

For this breakdown, I looked specifically at what Adobe is doing on Facebook with the Photoshop software.

Marketing ShowcaseShannon foxJuly 26, 2017marketing, social media marketing, digital marketing, adobe, adobe photoshop, facebook, facebook marketing, marketing facebook, marketing on facebook, facebook for business, social media advertising, facebook marketing strategy, facebook social media marketing, fb marketing, social advertising, marketing with facebookComment

Welcome to Minute Marketing!

Whether you own a small business or are thinking of starting one, chances are you're feeling overwhelmed by everything you have to handle. If you're selling a product or service, shouldn't you be putting all your energy into that instead of figuring out how to be a rockstar marketer, too? After all, how many hats can one person wear?!

Minute MarketingShannon foxJuly 9, 2017marketing, minute marketing, digital marketing, print marketing, social media marketing, internet, video tutorialsComment