Guys, this was great! Chris GETS it. This was a fast and easy read, but it really provides a roadmap you can absolutely use to get from Point A to Point B. If you know you want to build a personal brand around yourself, but are overwhelmed by all of the information that's out there, you need to get this book. It walks you through Building, Marketing, and Monetizing your brand in a very succinct, straight-forward fashion.Read More
I listen to podcasts in the car, while walking my dog, while I'm cleaning, cooking, you name it, I've probably listened to a podcast while doing it. My taste in podcasts spans a variety of genres, but of course, I love listening to podcasts about marketing. Here are three of my favorites:Read More
I switched to buying my pet food from Chewy.com a couple years ago because their pricing was a little better than the company I had used previously (whose name I don't even remember). But since I've switched to Chewy, I must say that I love them! Not only do they consistently deliver great pricing and customer service, they never forget the power of personal touch. With the holidays right around the corner, it's a great opportunity to be reminded that putting your personal touch on something is often worth the extra time and expense for your brand.Read More
You've finally decided you're going to do it. You're going to stop handling your marketing yourself and hand it off to someone. Maybe it's a freelancer. Maybe it's an intern. Maybe you're actually hiring a company.
Whatever you're doing, congratulations are in order! This is a huge step in your business! Make sure you take a minute to reflect on how far you've come! Go YOU!
Now, before you rush out and hire the nineteen-year-old neighbor kid that's always on their phone so they can obviously handle your Facebook page (right?), take a breath and ask yourself the following questions:Read More
I wanted to share this interaction I had with an author on Twitter that resulted in me purchasing his book and break down why this worked and how you can replicate it to grind out sales of your book or product on Twitter!Read More
If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:Read More
Anthropologie has a rock-solid idea of who their ideal customer is and they market to that demographic aggressively on their Instagram feed. Don't believe me? Let's take a look:Read More
Kayla Itsines is one of the largest fitness influencers (if not THE largest) on Instagram with 7.1 Million followers and counting! I took a look at Kayla's winning Instagram strategy and broke it down so you can learn from her success, no matter what industry you're in!Read More
For this breakdown, I looked specifically at what Adobe is doing on Facebook with the Photoshop software.Read More
Whether you own a small business or are thinking of starting one, chances are you're feeling overwhelmed by everything you have to handle. If you're selling a product or service, shouldn't you be putting all your energy into that instead of figuring out how to be a rockstar marketer, too? After all, how many hats can one person wear?!Read More