If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes in October. Here are the highlights of what you should know:
Read MoreYou didn't become a business owner to let other people tell you what decisions to make. So why are you looking at your competitors and letting them dictate your marketing strategy? Blaze your own path. Be a unicorn in a sea of a horses. Stop worrying about what other people are doing and focus on doing you.
Read MoreA 2017 overview of the available features in LinkedIn Articles.
Read MoreHow to use Facebook's administrator tools for the Facebook business page (2017): An overview of the tools available in the administrator panel of your Facebook business page. I did a similar back at the beginning of 2017 and I thought it was time to do an update!
Read MoreWhat makes you you? Why should consumers choose your brand over a competitor? Why should they work with you? Why should they buy your products? Why should they choose the experiences you're offering?
If you're struggling with any of the above questions or aren't sure how to deliver a compelling narrative about your company, I've compiled a list of three excellent books that will help you on your way to discovering the heartbeat of your story!
Read MoreIf there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:
Read MoreWhat are you doing today to future-proof your business?
Read MoreTRX has an active social media presence, with thousands of followers across Facebook, Twitter, Instagram, and Youtube. But for today's Marketing Showcase, I decided to take a look at their video strategy on Facebook (TRX Training), which is where they have the largest audience.
Read MoreAnthropologie has a rock-solid idea of who their ideal customer is and they market to that demographic aggressively on their Instagram feed. Don't believe me? Let's take a look:
Read MoreKayla Itsines is one of the largest fitness influencers (if not THE largest) on Instagram with 7.1 Million followers and counting! I took a look at Kayla's winning Instagram strategy and broke it down so you can learn from her success, no matter what industry you're in!
Read MoreWhether you own a small business or are thinking of starting one, chances are you're feeling overwhelmed by everything you have to handle. If you're selling a product or service, shouldn't you be putting all your energy into that instead of figuring out how to be a rockstar marketer, too? After all, how many hats can one person wear?!
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