Stuck on what kind of content to create?
Stuck on what kind of content to create?
Sometimes the hardest part is just starting. Especially when it comes to creating long-form, high value content.Read More
Never be above creating simple content. You never know who is watching.Read More
There are a lot of reasons to like social media for small businesses, especially those that want to get found locally. So I thought I would take the opportunity to go through and give a couple of reasons why I think social media is so important for small businesses to engage in.Read More
The language you use with your customers matters.Read More
When it comes to social media, “if you fail to plan, you plan to fail.”Read More
Consistency is key 🔑.Read More
Don’t forget to include holiday posts in your social media!Read More
Social media is CONSTANTLY changing. So what’s an overworked small business owner or entrepreneur to do?!
Relax! I’ve got you.
Each month I recap the biggest changes in social media so you can stay informed and adjust your marketing strategy accordingly. Here are the highlights of what you should know from March 2019:Read More
Giving Tuesday success doesn’t just mean having a plan for the day of or even the month of. Launching a successful Giving Tuesday campaign actually begins much earlier than that. It is a direct result of the work you do the whole year through. Here are my 7 tips for your successful Giving Tuesday social media plan:Read More
If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes in November. Here are the highlights of what you should know:Read More
Today I’m going to introduce you to three, easy-to-use and affordable scheduling tools you can use to automate your social media marketing. Using a scheduling tool will help you save time and keep you consistently posting great content!Read More
When it comes to creating your own content, many people get paralyzed or stuck: they don’t know what to share, or if they know what they want to share, they don’t know how to go about getting it. Read on to see a list of 10 social media content ideas you can use in your business!Read More
If you’d like to incorporate some curated content into your social media marketing, it pays to have an effective and efficient system in place. While it may initially seem easier on the surface to go out and find other people’s content to share (rather than creating your own), if you don’t have a system you can easily find yourself browsing the internet for hours with nothing to show for it.
Luckily, with a few simple tricks, you can make content come to you - rather than the other way around!Read More
Even if you haven't started creating your own stories on Instagram and Facebook, you've probably consumed at least a few by now. They're pretty hard to miss since they sit front and center at the top of the page when you open up your app!Read More
You didn't become a business owner to let other people tell you what decisions to make. So why are you looking at your competitors and letting them dictate your marketing strategy? Blaze your own path. Be a unicorn in a sea of a horses. Stop worrying about what other people are doing and focus on doing you.Read More
The new year is less than two weeks away and I'm sure many of you are busy making your 2018 business plans. You're dreaming big and writing goals that might scare you just a little bit. You're trying to get your arms around all the changes that happened in social media so you can make a plan to do better and be better in 2018. You're committed to doubling down on your strengths. You have a plan to deal with your weaknesses. And maybe, you're willing to try something new.
Whatever your plans for 2018 look like, if there's one investment you should make for your business in 2018, it's this:Read More
Not sure what you should post on social media for your business or brand? Ask yourself this one crucial question first:Read More
If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:Read More
Stop me when this starts to sound familiar. You've been giving the social media thing a try. Maybe you're handling it yourself or you've gone all in and hired an expert to manage it for you. Everything seems to be going okay. After all, posts are going out and nobody's publicly shamed you yet. But you just don't feel like you're "winning" the social media game.
Before you fire the person who has been helping you (or fire yourself if you're the one in charge), make sure one of the following isn't the reason behind your lackluster results:Read More