Social Media Quick Tip: Mapping the Customer Journey


Stuck on what kind of content to create?
Take an hour and diagram your customer’s journey from basic awareness of you and your brand to closed sale. What happens along the way? What questions are they asking? What objections do they have? What fears need to be solved before they can buy?
Once you have a detailed map of your customer’s journey, think about how you can create content that helps them move smoothly from beginning to end.