Social Media Quick Tip: Creating a Brand Voice

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If you have a personal brand business (e.g. a business built around you and the service you offer) chances are the brand voice is YOUR voice.

But what if you have a business that’s built around a logo identity, rather than a single person?

That’s where it becomes important to have a distinct brand voice that will allow you to stand out from the competition and attract your tribe.

Not sure what your brand voice should be? Think about the kind of people you want to serve. Are they men? Women? Young? Old? Somewhere in between? What do they value? Are they hip? Traditional? Trendy? Anti-trend?

Asking these questions and more can help you naturally develop the ideal brand voice that will resonate with your audience.