Posts in Branding
Social Media Quick Tip: Owning Your Niche

Putting into words what you do and who you help (specifically!) is one of the best ways to start owning your niche.⠀

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11 Questions That Will Help You Find Your Niche

"The riches are in the niches."

I'm sure you've all heard that before and seen examples of people who are killing it in their specific niche.

But how do you find your niche to begin with?

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The 3 C's of Social Media Marketing: Overview

Having a successful social media marketing strategy requires more than just posting content to social media...when you remember to do it. There are three main ingredients that need to be present in your strategy - what I call The 3 C's of Social Media Marketing.

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Why Comparison and Doubt Are Killing Your Brand

You didn't become a business owner to let other people tell you what decisions to make. So why are you looking at your competitors and letting them dictate your marketing strategy? Blaze your own path. Be a unicorn in a sea of a horses. Stop worrying about what other people are doing and focus on doing you.

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The Power of Personal Touch

I switched to buying my pet food from Chewy.com a couple years ago because their pricing was a little better than the company I had used previously (whose name I don't even remember). But since I've switched to Chewy, I must say that I love them! Not only do they consistently deliver great pricing and customer service, they never forget the power of personal touch. With the holidays right around the corner, it's a great opportunity to be reminded that putting your personal touch on something is often worth the extra time and expense for your brand.

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How "Start With Why" Got Really Personal For Me

I intended to write a normal book review for Start With Why by Simon Sinek, but then something happened that made me realize what I got out of the book was more important than the book review I had originally planned to write...

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What's Your Story? 3 Books That Will Help You Find Your Brand's Heartbeat

What makes you you? Why should consumers choose your brand over a competitor? Why should they work with you? Why should they buy your products? Why should they choose the experiences you're offering? 

If you're struggling with any of the above questions or aren't sure how to deliver a compelling narrative about your company, I've compiled a list of three excellent books that will help you on your way to discovering the heartbeat of your story!

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