How Knowing the Buyer's Journey Can Help You Make the Sale Online

As we increasingly conduct business and market ourselves online, it’s easy to start to divorce the process of how we sell online from how we sell in person. But there’s a lot to be learned from the way we sell person to person, without a computer screen to divide us.

3 of the Best Marketing Podcasts to Queue Up in 2018

I listen to podcasts in the car, while walking my dog, while I'm cleaning, cooking, you name it, I've probably listened to a podcast while doing it. My taste in podcasts spans a variety of genres, but of course, I love listening to podcasts about marketing. Here are three of my favorites:

Social Media News: November 2017

If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:

Social Media NewsShannon foxDecember 2, 2017social media, social media promotion ideas, social media expert, selling through social media, social media marketing plan, social media strategy, social media marketing expert, social media plan, social media strategy plan, social media marketing, social media advertising, social media marketing strategy, pinterest, facebook, facebook post ideas, facebook social media marketing, facebook marketing, facebook for business, facebook marketing strategy, marketing facebook, marketing on facebook, marketing with facebook, instagram, instagram for business, instagram marketing strategy, instagram social media marketing, instagram marketing, instagram as a marketing tool, instagram business, using instagram for marketing, social media marketing instagram, marketing on instagram, marketing with instagram, marketing instagram, twitter, twitter for business, twitter marketing, how to use twitter for marketing, how to use twitter for business, social selling twitter, online marketing, social advertising, social media strategy for business, social selling, social network marketing, social marketing strategyComment

9 Social Media Content Ideas You Can Use For Your Brand

When developing your social media content marketing strategy, it helps to figure out what kinds of content you'll be posting/sharing and where it will come from. For some people that's the hardest part. If you're stuck on what to post, here are 11 social media content ideas that are broad enough to work in most any industry!

Business, Social MediaShannon foxOctober 11, 2017social media ideas, social media advertising, social media marketing strategy, social media marketing, social media marketing ideas, social media promotion ideas, social media content ideas, social media post ideas, social media post ideas for business, facebook post ideas, online marketing, facebook, instagramComment

What's Your Story? 3 Books That Will Help You Find Your Brand's Heartbeat

What makes you you? Why should consumers choose your brand over a competitor? Why should they work with you? Why should they buy your products? Why should they choose the experiences you're offering?

If you're struggling with any of the above questions or aren't sure how to deliver a compelling narrative about your company, I've compiled a list of three excellent books that will help you on your way to discovering the heartbeat of your story!

Social Media News: August 2017 Edition

If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:

Social Media NewsShannon foxAugust 23, 2017social media marketing, social media advertising, socia, soci, social media marketing strategy, social advertising, social media marketing instagram, instagram social media marketing, facebook social media marketing, facebook marketing strategy, facebook marketing, facebook, marketing facebook, marketing with facebook, marketing on facebook, facebook video marketing, facebook for business, twitter, instagram for business, instagram business, instagram influencers, instagram marketing, instagram, instagram as a marketing tool, instagram marketing strategy, using instagram for marketing, marketing instagram, marketing on instagram, marketing with instagram, snapchat, linkedin, minute marketing, marketing, fb marketing, video marketing, online marketing, digital marketing Comment

TRX Scores Big With Video on Facebook

TRX has an active social media presence, with thousands of followers across Facebook, Twitter, Instagram, and Youtube. But for today's Marketing Showcase, I decided to take a look at their video strategy on Facebook (TRX Training), which is where they have the largest audience.