5 Ways to Use Social Media to Support Your Business Goals This Holiday Season

It’s no secret that COVID-19 has made this holiday a challenging one, not just for celebrating with friends and family, but for businesses, too. If you’re a small business, check out these five tips to make sure that you and your business can make the most of the holidays without any added stress!

Shannon foxNovember 24, 2020social media marketing, social media during holidays, how to use social media during the holidays, digital marketing, digital marketing 2020, social media quick tip, digital marketing strategies, how to use social media, social media expert, hire a social media managerComment

Why Stories Should Be Part of Your Social Media Marketing Strategy

Even if you haven't started creating your own stories on Instagram and Facebook, you've probably consumed at least a few by now. They're pretty hard to miss since they sit front and center at the top of the page when you open up your app!

Social Media, Branding, Business, Content CreationShannon foxJune 13, 2018facebook social media marketing, facebook for business, facebook marketing, facebook, facebook marketing strategy, marketing facebook, marketing on facebook, marketing with facebook, instagram as a marketing tool, instagram marketing strategy, instagram, instagram marketing, instagram for business, instagram business, instagram social media marketing, using instagram for marketing, social media marketing instagram, marketing with instagram, marketing instagram, marketing on instagram, social media strategy plan, social media marketing plan, social media marketing, social media ideas, selling through social media, social media expert, social media marketing strategy, social media content strategy, social media post ideas for business, social media marketing ideas, social media post ideas, social marketing strategy, instagram stories, facebook stories, instagram story, instagram story ideas, insta story, ig stories, instagram stories for business, facebook story, facebook story ideas, facebook stories for businessComment

3 of the Best Marketing Podcasts to Queue Up in 2018

I listen to podcasts in the car, while walking my dog, while I'm cleaning, cooking, you name it, I've probably listened to a podcast while doing it. My taste in podcasts spans a variety of genres, but of course, I love listening to podcasts about marketing. Here are three of my favorites:

The One Investment You Should Make For Your Business in 2018

The new year is less than two weeks away and I'm sure many of you are busy making your 2018 business plans. You're dreaming big and writing goals that might scare you just a little bit. You're trying to get your arms around all the changes that happened in social media so you can make a plan to do better and be better in 2018. You're committed to doubling down on your strengths. You have a plan to deal with your weaknesses. And maybe, you're willing to try something new.

Whatever your plans for 2018 look like, if there's one investment you should make for your business in 2018, it's this:

What to Post on Social Media For Business

Not sure what you should post on social media for your business or brand? Ask yourself this one crucial question first:

Social Media News: November 2017

If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:

Social Media NewsShannon foxDecember 2, 2017social media, social media promotion ideas, social media expert, selling through social media, social media marketing plan, social media strategy, social media marketing expert, social media plan, social media strategy plan, social media marketing, social media advertising, social media marketing strategy, pinterest, facebook, facebook post ideas, facebook social media marketing, facebook marketing, facebook for business, facebook marketing strategy, marketing facebook, marketing on facebook, marketing with facebook, instagram, instagram for business, instagram marketing strategy, instagram social media marketing, instagram marketing, instagram as a marketing tool, instagram business, using instagram for marketing, social media marketing instagram, marketing on instagram, marketing with instagram, marketing instagram, twitter, twitter for business, twitter marketing, how to use twitter for marketing, how to use twitter for business, social selling twitter, online marketing, social advertising, social media strategy for business, social selling, social network marketing, social marketing strategyComment

6 Questions to Ask Before Hiring a Marketing Person

You've finally decided you're going to do it. You're going to stop handling your marketing yourself and hand it off to someone. Maybe it's a freelancer. Maybe it's an intern. Maybe you're actually hiring a company.

Whatever you're doing, congratulations are in order! This is a huge step in your business! Make sure you take a minute to reflect on how far you've come! Go YOU!

Now, before you rush out and hire the nineteen-year-old neighbor kid that's always on their phone so they can obviously handle your Facebook page (right?), take a breath and ask yourself the following questions:

BusinessShannon foxNovember 16, 2017business, marketing, hire a social media manager, hire social media marketer, hire facebook marketing expert, hire a marketer, marketing person, marketing hiring, marketing consultant, social media expert, social media marketing expert, hire marketing person, small business marketing consultantComment