Posts tagged social advertising
The 3 C's of Social Media Marketing: Overview

Having a successful social media marketing strategy requires more than just posting content to social media...when you remember to do it. There are three main ingredients that need to be present in your strategy - what I call The 3 C's of Social Media Marketing.

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The One Investment You Should Make For Your Business in 2018

The new year is less than two weeks away and I'm sure many of you are busy making your 2018 business plans. You're dreaming big and writing goals that might scare you just a little bit. You're trying to get your arms around all the changes that happened in social media so you can make a plan to do better and be better in 2018. You're committed to doubling down on your strengths. You have a plan to deal with your weaknesses. And maybe, you're willing to try something new.

Whatever your plans for 2018 look like, if there's one investment you should make for your business in 2018, it's this:

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What to Post on Social Media For Business

Not sure what you should post on social media for your business or brand? Ask yourself this one crucial question first:

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Hustling Book Sales on Twitter, One Tweet at a Time

I wanted to share this interaction I had with an author on Twitter that resulted in me purchasing his book and break down why this worked and how you can replicate it to grind out sales of your book or product on Twitter!

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What's Your Story? 3 Books That Will Help You Find Your Brand's Heartbeat

What makes you you? Why should consumers choose your brand over a competitor? Why should they work with you? Why should they buy your products? Why should they choose the experiences you're offering? 

If you're struggling with any of the above questions or aren't sure how to deliver a compelling narrative about your company, I've compiled a list of three excellent books that will help you on your way to discovering the heartbeat of your story!

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TRX Scores Big With Video on Facebook

TRX has an active social media presence, with thousands of followers across Facebook, Twitter, Instagram, and Youtube. But for today's Marketing Showcase, I decided to take a look at their video strategy on Facebook (TRX Training), which is where they have the largest audience.

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Adobe Hits it Out of the Park With Great Product Marketing on Facebook

For this breakdown, I looked specifically at what Adobe is doing on Facebook with the Photoshop software.

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