Long form content not only positions you as the expert in your field, it's also your opportunity to give value and allow people to get to know your brand. And it helps your website by giving you more opportunity to be discovered in search and rank for certain keywords. Unlike an Instagram post, a blog, video, or podcast will live on forever where it is hosted. Done right, a long form piece of content gives you the opportunity to have people stumble across your post and get introduced to your brand years from now.Read More
Social media is CONSTANTLY changing. So what’s an overworked small business owner or entrepreneur to do?!
Relax! I’ve got you.
Each month I recap the biggest changes in social media so you can stay informed and adjust your marketing strategy accordingly. Here are the highlights of what you should know from August 2019:Read More
There are a lot of reasons to like social media for small businesses, especially those that want to get found locally. So I thought I would take the opportunity to go through and give a couple of reasons why I think social media is so important for small businesses to engage in.Read More
As we increasingly conduct business and market ourselves online, it’s easy to start to divorce the process of how we sell online from how we sell in person. But there’s a lot to be learned from the way we sell person to person, without a computer screen to divide us.Read More
After helming the social media of different brands during numerous shootings, acts of terror, and natural disasters over the last six years, I’ve learned a few things about how to plan for and manage your brand’s response to tragedy:Read More
When it comes to creating your own content, many people get paralyzed or stuck: they don’t know what to share, or if they know what they want to share, they don’t know how to go about getting it. Read on to see a list of 10 social media content ideas you can use in your business!Read More
"The riches are in the niches."
I'm sure you've all heard that before and seen examples of people who are killing it in their specific niche.
But how do you find your niche to begin with?Read More
Having a successful social media marketing strategy requires more than just posting content to social media...when you remember to do it. There are three main ingredients that need to be present in your strategy - what I call The 3 C's of Social Media Marketing.Read More
I love working smarter, not harder. And I love tools that work for me and free me to do what I do best! Here are four tools I've been using lately in my business that I am absolutely loving. I think you will love them, too!Read More
If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here are the highlights of what you should know:Read More
Even if you haven't started creating your own stories on Instagram and Facebook, you've probably consumed at least a few by now. They're pretty hard to miss since they sit front and center at the top of the page when you open up your app!Read More
Leads. Leads. Leads. If there's one thing pretty much any business needs more of, it's leads. And that's usually where marketers get involved, to polish the brand image and bring in a flood of new business.
Yes, leads are important. SO important. But. Your business might have a more pressing problem than leads.Read More
If you've worked with me before, you know I get stuff done. That's kind of my thing. But I don't think I do anything special. Everything I do, you can do for yourself. It's just a matter of setting yourself up for success.Read More
You didn't become a business owner to let other people tell you what decisions to make. So why are you looking at your competitors and letting them dictate your marketing strategy? Blaze your own path. Be a unicorn in a sea of a horses. Stop worrying about what other people are doing and focus on doing you.Read More
If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:Read More
I listen to podcasts in the car, while walking my dog, while I'm cleaning, cooking, you name it, I've probably listened to a podcast while doing it. My taste in podcasts spans a variety of genres, but of course, I love listening to podcasts about marketing. Here are three of my favorites:Read More
The new year is less than two weeks away and I'm sure many of you are busy making your 2018 business plans. You're dreaming big and writing goals that might scare you just a little bit. You're trying to get your arms around all the changes that happened in social media so you can make a plan to do better and be better in 2018. You're committed to doubling down on your strengths. You have a plan to deal with your weaknesses. And maybe, you're willing to try something new.
Whatever your plans for 2018 look like, if there's one investment you should make for your business in 2018, it's this:Read More
Not sure what you should post on social media for your business or brand? Ask yourself this one crucial question first:Read More
I switched to buying my pet food from Chewy.com a couple years ago because their pricing was a little better than the company I had used previously (whose name I don't even remember). But since I've switched to Chewy, I must say that I love them! Not only do they consistently deliver great pricing and customer service, they never forget the power of personal touch. With the holidays right around the corner, it's a great opportunity to be reminded that putting your personal touch on something is often worth the extra time and expense for your brand.Read More