Social Media News: September 2019

Social media is CONSTANTLY changing. So what’s an overworked small business owner or entrepreneur to do?!

Relax! I’ve got you.

Each month I recap the biggest changes in social media so you can stay informed and adjust your marketing strategy accordingly. Here are the highlights of what you should know from September 2019:

-Twitter Users can Follow Topics:

Are you using Twitter? Twitter will begin allowing users to follow interests, which means that users can see tweets about topics such as sports teams, celebrities, and TV shows. This is very exciting, because it means that you will be able to reach more customers, even if they aren’t following you!

-Facebook Creator Studio Adds Instagram Features:

Do you use Facebook to schedule posts? Now, Facebook has released an update for its Creator Studio, allowing business account holders to schedule Instagram posts and IGTV broadcasts for up to six months in advance. This makes it much easier to schedule posts across multiple platforms ahead of time!

-Facebook Updates Privacy Setting for Groups:

Groups just got easier! Facebook has added more privacy settings to the Groups feature, separating privacy settings for posts from the overall discoverability of the group. This means that you can have a private group that’s visible for people to find. Read more about this feature.

-Instagram Working on TikTok-like Feature:

Instagram appears to be working on a new feature for Stories that involves recording snippets and splicing them together with music in the background. Seems like Instagram make be looking to take down TikTok the same way they did Snapchat…

-Instagram Tests Shopping Posts as Ads:

Instagram is making it easier to advertise and market your goods. Take your existing shopping posts and turn them into ads immediately! You can read more about the feature here.

-Facebook Updates Messenger:

Do you use Messenger to communicate with your customers? Changes are coming, including the removal of the Discover tab. But worry not. Facebook has also added a host of features to Messenger, including templates so your business can qualify your leads before continuing the conversation. Check out more here.

What do you think of these changes? Which one are you most excited to try out? Let me know in the comments below!