Social Media News: March 2019

Social media is CONSTANTLY changing. So what’s an overworked small business owner or entrepreneur to do?!

Relax! I’ve got you.

Each month I recap the biggest changes in social media so you can stay informed and adjust your marketing strategy accordingly. Here are the highlights of what you should know from March 2019:

-Facebook Announces Big Changes for Ads Related to Housing, Employment, and Credit: This is big news for people in these industries who are using Facebook ads. Click here to check out more information on how these changes affect real estate agents.

-Instagram Launches In-App Checkout: Ecommerce babes rejoice! Instagram is rolling out the ability for users to shop for products from brands and make purchases without leaving the app. This is going to be HUGE when it rolls out to all! Hopefully it won’t be limited to users with a certain number of followers like the IG Stories swipe up feature.

-Twitter to Allow Subtitles on Native Video: Want to make sure your videos on Twitter are getting watched and the content consumed? You can now add subtitles (SRT files) to your videos!

-LinkedIn Introduces Reactions: As LinkedIn increasingly starts to feel like Facebook 2.0 or Facebook circa 2008, LinkedIn recently announced a set of new “reactions” you can use to interact with members. Now instead of simply liking posts, you’ll be able to react with ‘Celebrate’ (clapping hands), ‘Love’ (a heart), ‘Insightful’ (a lightbulb), and ‘Curious’ (a pondering face).

-LinkedIn is Expanding Document Upload to All: I actually thought this feature was available to everyone, but I guess not because LinkedIn just announced that all members will now be able to upload documents like PDFs and Powerpoints to the platform.

-Facebook Makes Updates to Ad Relevance Score: Did you know that your ads on Facebook used to get a single relevance score of 1-10? Now Facebook is replacing it with three more actionable and understandable scores. Click here to read more about this and other changes coming to Facebook ads.

What do you think of these changes? Which one are you most excited to try out? Let me know in the comments below!