How to Use Instagram Reels
It’s here! Instagram has released its newest feature: Instagram Reels. These 15-second videos combine multiple video clips with audio, effects, and other creative tools. Instagram Reels is Instagram’s response to the viral social media platform TikTok. However, Reels is uniquely positioned to be a great marketing tool for your small business! Interested? Read on to learn more.
What is Reels?
These short videos combine one or multiple video clips to an audio track. You can search for a song from the Instagram music library, or you can use your own original audio by recording a Reel with it. Additionally, Reel offers AR effects, the ability to align objects between clips for seamless transitions, and the ability to adjust the speed of video or audio. Reels gives you a miniature video editing program within Instagram so you can create exciting videos that can catch your audience’s attention. Let’s talk more about that!
How Can I Use Reels for Marketing?
1. Create Authentic Content Reels are designed to be fast and fun and full of special effects to create captivating content. As a result, Reels is a great way to show a more human side of your business. Reels are often humorous or witty, and now you can share that side of your personality right on Instagram instead of going to a different app and growing a new audience.
2. Showcase Products Reels is a great way to showcase your products to a wider audience! Reels are shared to your followers, but they’re also shared on the Reels Explore Page, making it easy for users who don’t follow you to see your content. This is a great way to expand your audience!
3. Share Educational Content Reels are short and snappy, and a great way to reel in a viewer is by sharing tips and tutorials. Showcase tips and tricks that your audience could benefit from in a quick video instead of writing it out in text. With Reels’ tools to speedup footage and add effects, making a quick tutorial video is easier than ever!
4. Connect with Your Audience The growing popularity of TikTok has proven that there is a strong audience for quick and fun content. Reels gives you a way to create similar videos directly in Instagram, meaning that you can provide TikTok-like content without ever leaving the Instagram app! This lets you continue to utilize Instagram’s tools for business while growing your audience by reaching a whole new demographic.
Instagram Reels truly offers a way of making video content easier than ever! While it may seem daunting to explore another new feature, Reels is making it simple to market your small business in a new, inventive way. Have any questions about Instagram Reels? Let us know in the comments below! We are happy to help!