Not sure what you should post on social media for your business or brand? Ask yourself this one crucial question first:
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I switched to buying my pet food from Chewy.com a couple years ago because their pricing was a little better than the company I had used previously (whose name I don't even remember). But since I've switched to Chewy, I must say that I love them! Not only do they consistently deliver great pricing and customer service, they never forget the power of personal touch. With the holidays right around the corner, it's a great opportunity to be reminded that putting your personal touch on something is often worth the extra time and expense for your brand.
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If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:
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Emotional Intelligence is one of those concepts that is often thrown about in the entrepreneur space. Emotional Intelligence is a key skill for any entrepreneur, leader, or anyone aspiring to rise high in their career to have. If you're not sure what Emotional Intelligence is or are looking for a primer on the subject, this book is a fabulous introduction.
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I've selected LELET NY for this week's Marketing Showcase because not only are they making the most of the current video trend, I'm almost positive these videos help them sell more of their products. Let's take a look:
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A 2017 overview of the available features in LinkedIn Articles.
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You've finally decided you're going to do it. You're going to stop handling your marketing yourself and hand it off to someone. Maybe it's a freelancer. Maybe it's an intern. Maybe you're actually hiring a company.
Whatever you're doing, congratulations are in order! This is a huge step in your business! Make sure you take a minute to reflect on how far you've come! Go YOU!
Now, before you rush out and hire the nineteen-year-old neighbor kid that's always on their phone so they can obviously handle your Facebook page (right?), take a breath and ask yourself the following questions:
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Stop me when this starts to sound familiar. You've been giving the social media thing a try. Maybe you're handling it yourself or you've gone all in and hired an expert to manage it for you. Everything seems to be going okay. After all, posts are going out and nobody's publicly shamed you yet. But you just don't feel like you're "winning" the social media game.
Before you fire the person who has been helping you (or fire yourself if you're the one in charge), make sure one of the following isn't the reason behind your lackluster results:
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Even if you somehow don’t have any millennial employees (and you haven’t been avoiding hiring them), you can use the tools and techniques in this book. Because the strategy in Chasing Relevance is really a better, more productive way to manage a business and be in a workplace. Period.
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If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:
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It seems like there are never enough hours in the day and if you're an entrepreneur or own a small business, that goes double for you. It's easy for the tasks to pile up and the feeling of overwhelm to crash over you like a tidal wave.
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Never be afraid to fail, for failure is not a permanent state.
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When developing your social media content marketing strategy, it helps to figure out what kinds of content you'll be posting/sharing and where it will come from. For some people that's the hardest part. If you're stuck on what to post, here are 11 social media content ideas that are broad enough to work in most any industry!
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What are you most afraid to do?
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