Social media can be intimidating, but these platforms are important for small businesses to market themselves on. Today we’re covering important information about Facebook so you can be comfortable with marketing your business on this social media platform!
Read MoreSocial media is CONSTANTLY changing. So what’s an overworked small business owner or entrepreneur to do?!
Relax! I’ve got you.
Each month I recap the biggest changes in social media so you can stay informed and adjust your marketing strategy accordingly. Here are the highlights of what you should know from May 2020.
Read MoreCOVID-19 has disrupted many businesses, and many small businesses are feeling the effects of this disruption acutely. But this pandemic doesn’t have to be a crisis for your business! Check out these 8 actions you can take today to help you cope with COVID-19.
Read MoreTo help you cut down on the overwhelm, I’ve got four simple tips to help you prepare for the holiday marketing madness:
Read MoreIf you haven’t yet committed to doing more video in 2019 - you’ve got less than 90 days left to change that!
Putting into words what you do and who you help (specifically!) is one of the best ways to start owning your niche.⠀
Read MoreSocial media is CONSTANTLY changing. So what’s an overworked small business owner or entrepreneur to do?!
Relax! I’ve got you.
Each month I recap the biggest changes in social media so you can stay informed and adjust your marketing strategy accordingly. Here are the highlights of what you should know from August 2019:
Read MoreThere are a lot of reasons to like social media for small businesses, especially those that want to get found locally. So I thought I would take the opportunity to go through and give a couple of reasons why I think social media is so important for small businesses to engage in.
Read MoreAs we increasingly conduct business and market ourselves online, it’s easy to start to divorce the process of how we sell online from how we sell in person. But there’s a lot to be learned from the way we sell person to person, without a computer screen to divide us.
Read MoreAfter helming the social media of different brands during numerous shootings, acts of terror, and natural disasters over the last six years, I’ve learned a few things about how to plan for and manage your brand’s response to tragedy:
Read MoreWhen it comes to creating your own content, many people get paralyzed or stuck: they don’t know what to share, or if they know what they want to share, they don’t know how to go about getting it. Read on to see a list of 10 social media content ideas you can use in your business!
Read More"The riches are in the niches."
I'm sure you've all heard that before and seen examples of people who are killing it in their specific niche.
But how do you find your niche to begin with?
Read MoreHaving a successful social media marketing strategy requires more than just posting content to social media...when you remember to do it. There are three main ingredients that need to be present in your strategy - what I call The 3 C's of Social Media Marketing.
Read MoreI love working smarter, not harder. And I love tools that work for me and free me to do what I do best! Here are four tools I've been using lately in my business that I am absolutely loving. I think you will love them, too!
Read MoreIf there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here are the highlights of what you should know:
Read MoreLong form content not only positions you as the expert in your field, it's also your opportunity to give value and allow people to get to know your brand. And it helps your website by giving you more opportunity to be discovered in search and rank for certain keywords. Unlike an Instagram post, a blog, video, or podcast will live on forever where it is hosted. Done right, a long form piece of content gives you the opportunity to have people stumble across your post and get introduced to your brand years from now.
Read MoreEven if you haven't started creating your own stories on Instagram and Facebook, you've probably consumed at least a few by now. They're pretty hard to miss since they sit front and center at the top of the page when you open up your app!
Read MoreLeads. Leads. Leads. If there's one thing pretty much any business needs more of, it's leads. And that's usually where marketers get involved, to polish the brand image and bring in a flood of new business.
Yes, leads are important. SO important. But. Your business might have a more pressing problem than leads.
Read More
