If you've worked with me before, you know I get stuff done. That's kind of my thing. But I don't think I do anything special. Everything I do, you can do for yourself. It's just a matter of setting yourself up for success.

Business, ProductivityShannon foxMay 26, 2018trello, trello project management, productivity, trello app, trello desktop, using trello, trello task management, using trello for project management, project management tools, best trello boards Comment

Why Comparison and Doubt Are Killing Your Brand

You didn't become a business owner to let other people tell you what decisions to make. So why are you looking at your competitors and letting them dictate your marketing strategy? Blaze your own path. Be a unicorn in a sea of a horses. Stop worrying about what other people are doing and focus on doing you.

Business, Branding, Inspiration, Social MediaShannon foxMay 17, 2018social marketing strategy, social media strategy, social media content strategy, social media marketing strategy, social media strategy plan, social media strategy for business, social media marketing plan, minute marketing Comment

Social Media News: December 2017

If there's one thing that is constant about social media, it's that it is ever changing. Some of your favorite social media platforms rolled out big changes this month. Here's the highlights of what you should know:

3 of the Best Marketing Podcasts to Queue Up in 2018

I listen to podcasts in the car, while walking my dog, while I'm cleaning, cooking, you name it, I've probably listened to a podcast while doing it. My taste in podcasts spans a variety of genres, but of course, I love listening to podcasts about marketing. Here are three of my favorites:

The One Investment You Should Make For Your Business in 2018

The new year is less than two weeks away and I'm sure many of you are busy making your 2018 business plans. You're dreaming big and writing goals that might scare you just a little bit. You're trying to get your arms around all the changes that happened in social media so you can make a plan to do better and be better in 2018. You're committed to doubling down on your strengths. You have a plan to deal with your weaknesses. And maybe, you're willing to try something new.

Whatever your plans for 2018 look like, if there's one investment you should make for your business in 2018, it's this:

What to Post on Social Media For Business

Not sure what you should post on social media for your business or brand? Ask yourself this one crucial question first:

The Power of Personal Touch

I switched to buying my pet food from Chewy.com a couple years ago because their pricing was a little better than the company I had used previously (whose name I don't even remember). But since I've switched to Chewy, I must say that I love them! Not only do they consistently deliver great pricing and customer service, they never forget the power of personal touch. With the holidays right around the corner, it's a great opportunity to be reminded that putting your personal touch on something is often worth the extra time and expense for your brand.

Branding, Business, InspirationShannon foxDecember 6, 2017marketing, marketing ideas, branding, brand story, brand storytelling, personal touch, customer service, customer retentionComment

6 Questions to Ask Before Hiring a Marketing Person

You've finally decided you're going to do it. You're going to stop handling your marketing yourself and hand it off to someone. Maybe it's a freelancer. Maybe it's an intern. Maybe you're actually hiring a company.

Whatever you're doing, congratulations are in order! This is a huge step in your business! Make sure you take a minute to reflect on how far you've come! Go YOU!

Now, before you rush out and hire the nineteen-year-old neighbor kid that's always on their phone so they can obviously handle your Facebook page (right?), take a breath and ask yourself the following questions:

BusinessShannon foxNovember 16, 2017business, marketing, hire a social media manager, hire social media marketer, hire facebook marketing expert, hire a marketer, marketing person, marketing hiring, marketing consultant, social media expert, social media marketing expert, hire marketing person, small business marketing consultantComment

5 Reasons You're Not Winning at Social Media

Stop me when this starts to sound familiar. You've been giving the social media thing a try. Maybe you're handling it yourself or you've gone all in and hired an expert to manage it for you. Everything seems to be going okay. After all, posts are going out and nobody's publicly shamed you yet. But you just don't feel like you're "winning" the social media game.

Before you fire the person who has been helping you (or fire yourself if you're the one in charge), make sure one of the following isn't the reason behind your lackluster results:

Social Media, BusinessShannon foxNovember 11, 2017social media advertising, social media ideas, selling through social media, social media marketing strategy, social media marketing, instagram social media marketing, facebook social media marketing, facebook for business, facebook marketing, facebook marketing strategy, facebook, marketing facebook, marketing on facebook, marketing with facebook, instagram as a marketing tool, instagram for business, instagram business, instagram marketing strategy, instagram marketing, marketing instagram, marketing with instagram, social media strategy, social media marketing plan, social media plan, social media strategy plan, social marketing strategy, social media campaign strategy, social media content strategy, social media strategy for business, social network marketingComment

9 Social Media Content Ideas You Can Use For Your Brand

When developing your social media content marketing strategy, it helps to figure out what kinds of content you'll be posting/sharing and where it will come from. For some people that's the hardest part. If you're stuck on what to post, here are 11 social media content ideas that are broad enough to work in most any industry!

Business, Social MediaShannon foxOctober 11, 2017social media ideas, social media advertising, social media marketing strategy, social media marketing, social media marketing ideas, social media promotion ideas, social media content ideas, social media post ideas, social media post ideas for business, facebook post ideas, online marketing, facebook, instagramComment

How "Start With Why" Got Really Personal For Me

I intended to write a normal book review for Start With Why by Simon Sinek, but then something happened that made me realize what I got out of the book was more important than the book review I had originally planned to write...

Book Reviews, Branding, BusinessShannon foxSeptember 20, 2017start with why, simon sinek, brand story, brand storytelling, storytelling for business, storytelling in business, storytelling in marketing, storytelling marketing, business storytellingComment

What's Your Story? 3 Books That Will Help You Find Your Brand's Heartbeat

What makes you you? Why should consumers choose your brand over a competitor? Why should they work with you? Why should they buy your products? Why should they choose the experiences you're offering?

If you're struggling with any of the above questions or aren't sure how to deliver a compelling narrative about your company, I've compiled a list of three excellent books that will help you on your way to discovering the heartbeat of your story!

Why You Should Be Future-Proofing Your Business

What are you doing today to future-proof your business?

BusinessShannon foxAugust 20, 2017minute marketing, future proofing your business, business, future proof your business, future proof business Comment